When a website’s design is integrated into its user experience, functionality, and content, it really shines.
Even if you’re a competent website designer, it’s easy to overlook these improvements since you assume they’re the last item on your list of priorities. On the other hand, high-quality content and an outstanding user experience go hand in hand when building a successful website.
Nothing is worse than putting in hours of work on your blog or service pages only to have your efforts squandered due to a lack of attention-grabbing design, poor navigation, or other missteps.
That’s where top web design services come in handy. They can help you improve your website CRO and buyer journey.
Table of Contents
Create a Plan
Beginning with a map of your customer journey, from the moment a visitor arrives on your website to the moment they become a client, is a good place to start.
Consider which sites they’ll visit, what they’ll read, and what offers they’re most likely to click on while doing so. This knowledge will assist you in creating a website that aids in the nurturing of prospects all the way through the sales process.
Leadfeeder’s customer journey chart has always struck me as an excellent illustration. There is no need to go overboard with the graphics, yet it still conveys the message. It shows what consumers do while on their website and what similarities there are between those who become clients and those who don’t.
Remove Friction & Distractions
There are items on your website that are going to distract from the value and message you’re attempting to deliver. A few examples are animations that are excessively complicated, information that is too lengthy, and “stocky” online graphics.
In the face of a short attention span, you must make it obvious what your user will learn on the page they’re watching and your design must not distract from this.
On-page animations and interactions should be kept to a minimum as well. Every button on a website that pulses, or a section of symbols that each have their own animation, might be overwhelming and distract people from reading what’s on the page.
Have Social Proof in Place
If you’re like most people who purchase on Amazon, you lean towards things that have largely four- or five-star ratings from real customers.
By reading these evaluations, we acquire confidence in the product’s ability to deliver on its claims, which encourages us to buy it.
The same goes for your website and merchandise. According to Experts, 58 percent of people are more inclined to purchase your goods if they witness real-life testimonials.
Have Proper Call to Actions
Visitor navigation should start with the blog or home page and go to pages that assist nurture visitors into conversions. Make it simple for the lazy. Point them in the appropriate path so they don’t have to search for it.
Using strategically placed call-to-actions in spots such as the top right of your navigation, below portions that demand action, and at the bottom of your website pages may help improve your web design.
But keep in mind your buyer’s path. Inundate customers with bottom-of-funnel (BOFU) calls-to-action, but if they aren’t ready to buy, they will likely take no action.
Instead, meet your user where they are on the page.
Someone browsing a website, for example, studying about a material used to make a bespoke closet is still educating themselves and becoming conscious of their issue. Instead of a ‘contact us’ button, provide them a link to detailed information on custom closet building supplies. They’ll be more inclined to convert if it’s urgent.
Have an Organized Navigation
Even if you can’t use original photos on your website, there are tactics you may use to pick out the ideal stock photo.
While generic photographs save time over creating your own, many websites use imagery that is clichéd. Other websites may also be using the same images, which hurts your trust.
This reduces trust and adds friction to the conversion process.
So avoid using tacky stock photographs. Photographs showed individuals high-fiving with smug grins, groups staring at the camera, CEOs dressed up as superheroes, and suited groups jumping in the air
Find images of realistic sceneries in well-lit settings.
Let Your Visitors Land on Homepage
We used to be cautious of having our internet pages overly lengthy, particularly your homepage. Fear of consumers not scrolling led people to squeeze as much as they could onto the most popular screen size.
These days are gone. In a 2018 Nielsen Norman Group research, 74% of online page viewing time was spent in the first two screenfuls, up to 2160px horizontally. So don’t be scared to build a richer below-the-fold experience.
Make the most of your homepage space.
Include 3 to 5 segments that lead new and returning visitors to your site’s essential regions.
Mobile Optimization Should Be Your Top Priority
According to Google, 61 percent of visitors are reluctant to return to a mobile site they had problems accessing, and 40 percent visit a competitor’s site instead.
If I were you, I’d be worried.
But there’s more than that. It’s essential to personalize your site to your visitors’ demands. Why would someone visit my site on the smartphone? What would they search for? Is it easy for them now because of my experience?
Make Pricing Easy to See
You are looking online for a new Saas offering to help you with a problem you are experiencing. Let’s use a project management tool for this story.
You’ve spent the last hour checking out a few software packages, and you think you’ve actually found one which looks good. Now that you know this, you look for prices.
You’re probably feeling a little frustrated at this point. You might even wonder if this means that it costs too much. What exactly are they trying to hide? Why should you call and ask?
Now you’ve decided to leave the site and check out the competition.
If your site looks like this, or even worse, if it doesn’t have a pricing page at all, your users will think the same way.
Ready to Hire Website Design Services?
Get the knowledge and experience you need without the cost and time dedication of a full-time employee, so you can stick to the plan. Hire our world-class website designing experts today!
Contact us to discuss your project plan