5 Key Elements of Great Customer Portals
Customers portals offer a fantastic way for businesses to connect with customers and offer personalised solutions. These innovative systems also allow customers to access helpful resources anytime, anywhere—even if your service agents aren’t available to assist them.
This article will highlight five key elements to look out for when you’re searching for a great a customer portal. We’ll then go through these elements one-by-one, discussing what makes them so critical for success.
Offers a personalized experience
The personalisation of digital experiences is a guaranteed win-win for both brands and the customers. It’s a way to ensure that your customers feel welcomed, understood by your brand, and have a positive experience with your product or service.
The best way to deliver a customised experience is to choose a customer portal with AI features. Modern AI tools can measure, analyse, and automatically distribute content relevant to each unique customer.
For example, let’s say you run a veterinary clinic and a customer has previously booked an appointment for a particular pet. It’s now time for a follow-up appointment. When visiting your customer portal, AI technology will ensure the ‘book appointment’ button is the first thing the customer sees, making their booking experience quicker and easier.
Allows for brand customisation
There’s no use in having an amazing customer portal if your customers can’t recognise what business it belongs to! That’s why it’s essential to choose portal software with brand customisation capabilities.
When customers move from your main website to your customer portal, they’ll expect a cohesive experience. Inconsistent branding can turn customers away, potentially making them think they’ve clicked the wrong link.
Many customer portals will allow you to select your brand colours, add logos, and relevant imagery to deliver a seamless experience—so keep an eye out for these features when you’re shopping around.
Includes file sharing and billing capabilities
File-sharing and billing capabilities will allow you to upload invoices, allow customers to see and pay them, and share important documents with customers or stakeholders.
Some key reasons why file sharing and billing capabilities are so beneficial include:
– You can provide valuable information to clients without having to provide paper documents,
– You can track files and check whether customers have seen or received them,
– Customers can pay bills and check outstanding payments with ease,
– Clients and customers can easily and securely send files back and forth.
Understands your industry
A great customer portal should be relevant to your industry and business. For example, if you work in digital or creative industries, you’ll want a portal with appropriate features, such as project tracking, document review, file sharing, and invoicing capabilities.
Includes collaboration tools
Collaborative tools are an essential part of a great customer portal. Ideally, the collaboration will happen in one collective space, making it easy for business owners, clients, and stakeholders to share ideas and files, raise issues, or make service requests.
So, to sum up, a great customer portal should offer a personalized experience, seamlessly integrate with existing programs and systems, understand your industry, and include handy features like file sharing and billing.