Under Armour, the American football-centric upstart of the sports apparel world, has started to dip its toe into world football in recent years, outfitting professional clubs in Germany, Mexico and players in England. Next summer, the Baltimore-based company is set to upgrade its soccer profile when they take over apparel duties for Tottenham Hotspur.
But with MLS tied up by Adidas and the US national team locked down by Nike, how can UA make an impact in American soccer?
Well, Robbie Rane and Jason Brady have an idea: capture the American soccer public by “leading a revolution against flopping.”
American’s love toughness, and so does Under Armour, so they created a spec advertising campaign that could help UA make a big splash stateside.
Click though to see more of their campaign posters and their clever video that shows what might have happened to divers if the Minutemen invented soccer.
See much more of the campaign here, including a proposed pink card for floppers.